Archetype/ˈɑː.kɪ.taɪp/nounAccording to Carl Jung: a universal pattern of thought, present in an individual's unconscious, inherited from the past collective experience of humanity.Archetypes is a project initiated by me (BR) and Nina Michailidou (GR), where we use "The Book of Symbols: Reflections on Archetypal Images" as a starting point for a visual exploration of symbols and their meanings. Based on the concepts presented in the book we aim to design each day a new poster to represent a symbol in relation to the current visual culture. As we come from two distinct backgrounds, this collaboration serve as a study on how different cultures have their own interpretations and meanings for an equivalent symbol. Besides that, it's a valuable process for the development of our own design practices and visual language. Using the poster as a medium, Archetypes it’s a personal exposure and independent experimentation between two interdisciplinary designers. Starting with the theme "Magical Plants and Flowers", we will be posting a new work a day, and we hope you can feel as inspired as we are feeling by doing this project.
Archetypes #007 Apple
"a sign that the apple’s symbolism rather than its literal historicism was dawning upon the modern mind — perhaps a fall from the innocence of faith, but the first step toward conscious digestion of the apple’s enigmatic sweet poison."
Archetypes #006 Rose
"The prickles or thorns of roses are protective, dissuading predators from making a banquet of their delectable blooms. Although this suggests at a psychic level that a certain amount of thorniness is a positive attribute, thorns may also represent a prickly defensiveness that precludes intimacy. The thorns of the rose as well as its alluring scent suggest the potential dangers of subterranean aspect of psyche. The soft incense... in the embalmed darkness of the musk rose and white hawthorn intimates the poet's melancholic love affair with death."
"Their colors and petal numbers reflect their place in the spectrum from red to violet and white light, and their energies correspond with the energies of the universe"
#004 Lily "Mythically, the short-lived lily has also represented the puer, the beautiful youth who dies before reaching maturity"
#003Iris"The number of the iris' stunning natural varieties has been augmented by the extensive use of selective breeding. The flower ranges in color from near black to blue and violet through vermilion, orange, yellow and white, and is often variegated with strongly contrasting hues. It is this multicolor display of the iris that is responsible for its appellation. Iris, meaning "rainbow" in classical Greek, was the messenger of the Olympian gods. Her emblem was the rainbow of many colors, the bridge by which she traveled between heaven and earth with her divine messages. Analogously, the "iris" is what gives the eye its color."
#002Flower"The ancient Greek counterpart to Flora, the Roman goddess of flowers, was named Chloris, meaning "green". Zephyr, the gentle west wind, enamored of Chloris, pursued her, and as he overtook the maiden, flowers spilled from her lips."
#001Garden"We can never wholly domesticate a garden anymore than we can wholly domesticate the soul. Even our most compulsive efforts to control or manipulate the garden are subject to the autonomy, randomness and surprises of nature. Priapus, Saint Augustine reminds us, embodies the endlessly proliferating spirit of the garden. And how easily the untended garden returns to wilderness, its matted overgrowth and tangled vines encroaching on all our emblems of civilization."